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533 Northfield Avenue West Orange NJ 07052

seo - Search Engine Marketing

  • 10 SEO Items You can do Yourself Right Now To Boost Local Search for Your Business

    10 SEO Items You can do Yourself Right Now
    To Boost Local Search for Your Business

    1. Check to see if your website is Google mobile-friendly. Go to: https://www.google.com/webmasters/tools/mobile-friendly/
    2. Check to see if your website is Google mobile optimized. Go to: https://developers.google.com/webmasters/mobile-sites/
    3. Check to see if your website has been crawled & indexed. Google: Site:Techdesigno.com (example)
    4. Start a Blog
    5. Claim and Populate your GMB (Google MyBusiness Page) with your NAP +W
    6. Start and maintain a FB business page.
    7. Start and maintain a LinkedIn business page.
    8. Email me your profile for Powernetnj.com - http://techdesigno.com/contact-us.html
    9. Let’s have a Powernet testimonial swapping party.
    10. Contact John Mitrano at Techdesigno.com for help at 973-736-7973. 

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  • Are Customer Reviews Important for Online Marketing Success?

    Customer Reviews are important for online marketing

    It is being said that online reviews, testimonials, and comments submitted by customers on any of the online digital platforms are today’s social proof of acceptance or disappointment of a company. This is the new marketing channel that can either make a company successful, or put it out of business. Because of internet technologies and related functionality, such as instant messaging, what consumers may say today can travel virtually in an instant. This has never been made so easy to do before in the history of communications. The maturing Internet and the every-evolving web has brought web sites and free or inexpensive apps, such as social media communication platforms to a place where people around the world can engage in communications locally or globally. Also, once published, through easy-to-use software and with little or no technical knowledge, makes sharing effortlessly, very easy, and the internet will never, ever, forgot once posted. Many commercial organizations, as well as consumers, have been drawn to using the most popular reviews sites such as Yahoo!, Foursquare, Yelp, Google+, Healthgrades, and Angie’s List. Online reviews, testimonials, and comments are today's greatest influencer in attracting and retaining customers for all types of businesses today. 

  • Can One-on-One Digital Marketing be Automated? ...You bet!

    Digital Marketing can be Automated
    Digital Marketing can be Automated

    Personalized One-on-One direct marketing has been touted for years as being a viable and effect marketing strategy. By personalizing your marketing your marketing message directly provides for a very relevant and powerful way to talk to your customers. Just like you would when having a one-on-one conversation with them at a social event or at the local coffee house. The problem is that it can be a very time consumer method unless you can find efficient ways of doing it. Digital marketing automation is one method that can help you stay connected to your customers without repeating or duplicating your work or marketing message.

  • Do You Want to Out Position Your Competition on Google?

    rsz google search logo

    Google's search development team constantly updates and tweaks the Google search algorithm regularly. This includes the mobile search compatibility algorithmic update which went active on April 21, 2015. It is critically important to be sure that your business has been tested for compatibility. Google says that you may be penalized when people search using Google on their mobile devices and you're company's website is not mobile-friendly or mobile-optimized.

    We can run a simple free test which will analyze your website addresses URL and report if the page has a mobile-friendly design. We have Certified SEO Specialists on staff as part of our design team. 

  • Great Ways to Improve SEO for Your eCommerce Site

    How to mprove SEO for your ecommerce siteAny online business trying to sell products or merchandise knows how difficult it is to get to the top of the Search Engine Results Page (SERP). Managing product items, product descriptions, inventory, and customer service can be a daunting task, to say the least. Most online merchants focus on product creation or resale and spend most of their time preparing product information and pricing for their online store. Then, who is going to take care of the digital marketing or SEO aspects of these online items? Unfortunately, the SEO aspects of an online store is probably equally important, if not, more important to selling than anything else because if a prospect cannot find your items through a Google Search criteria using keywords or keyword expressions, then, they will never find your products or merchandise to even give it a thought for purchase. SEO for a non-ecommerce site is laborious in and of itself, but most pundits and business owners know this. However, what these pundits are saying is that conducting SEO on an ecommerce website because an even more challenging process. But, there are tools and techniques that can be implemented in the event a business owner wishes to do all of this SEO work themselves and if the business owner knows programming, such as HTML5, CSS3, Javascripting, and other languages of the web, then, they can certainly accomplish this work themselves, providing they also have the time and inclination to do so.

  • How to execute SEO Strategies for Local Google Search Success

    These are not like the “Top Ten Local SEO Ranking Factors” as may be typically found on online blogs, on articles and, the like.

    Building relationships that spin-off backlinks to your website is one of the strongest signals you can develop to achieve great rankings and high positioning in the SERP (Search Engine Results Page).

  • Is SEO a Top Secret Process that can only be done by SEO Specialists?

    backlinksThere are many people that feel intimidated and bewildered by the concept of Search Engine Optimization (SEO). Some think its all a secret that can only be conducted by highly technical people or programmers. Some think all SEO activities need to be done by SEO experts and specialists. SEO can certainly appear confusing and impossible for the common person to do. This is merely a misnomer. This is simply inaccurate and wrong! There are many types of online activities that can be simply done by any non-technicial person. Let's list some of these activities that you can consider doing on your own.

    5 Ways to Improve your SEO by Yourself:

    1) Write an Article.
    You can write an article and publish it on your own website, or your own online properties, or submit it to a third-party publication. Articles written today are most desirable if they are short and sweet. You do not have to think that you have to write a 10-page thesis on a topic or subject. 2-3 paragraphs are usually more than enough.

  • Is Your Site Mobile-Friendly?

    Google's search development team has been busy making many updates and tweaks to the Google search algorithm since last year. This includes the mobile search compatibility algorithmic update going active on April 21, 2015. It is critically important to be sure that your business has been tested for compatibility otherwise, Google says that you may be penalized when people search using Google on their mobile devices. Visit this link to run your URL website test - https://www.google.com/webmasters/tools/mobile-friendly/. This simple test which will only take a few seconds to run and will analyze your URL and report if the site has a mobile-friendly design.

  • What is SEO?

    SEO SEO stands for search engine optimization. This entails the process of getting traffic through organic or natural search results on major search engines like Bing, Google,Yahoo and much more. These search engines have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

    Why do you need SEO?

    Search engine rankings and being visible in the organic search is very important for any website. The higher ranking in the search results will ensure more traffic to your website. Hence the need for search engine optimization. Search Engine Optimization means enhancing your webpages so that they are easily visible to the search engines thus boosting your rankings. The purpose of SEO is to create a great and useful user experience. 

  • Why does your website need SEO?

    Why does my website need SEO?

    This is the question that needs to be answered for website owners who are unfamiliar with SEO. It plays a very essential role in improving visibility of your website in organic search results.

    "The majority of web traffic is driven by the major commercial search engines such as  GoogleBing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.