John Mitrano, Founder and President of Techdesigno, a digital online marketing agency in West Orange, NJ, recently earned Google’s Digital Marketing Certification to further strengthen SEO, online marketing, and eCommerce strategies for Essex County businesses. This certification serves to train and educate an individual to further advance the understanding and capabilities of supporting online publicity, promotions, and marketing to West Orange and Essex County local businesses. These are organizations that are looking to create digital marketing campaigns, attract and engage customers, and sell products online.
Several members of the Techdesigno team are also in the process of completing the certification, as well. Google’s Digital Online Marketing Certification includes the following learning points:
1) Using online communication platforms
2) Digital marketing & publicity
3) e-Commerce, Online Storefronts, and eCarts
4) email Newsletters, eBulletins
5) Social media Marketing Platforms
6) Search Engines Optimization (SEO)
7) Display advertising, Cost-Per-Click (CPC), and Pay-Per-Click (PPC)
These activities help to attract visitors, engage them by encouraging purchases and achieve customer loyalty. Additional tools that are equally important are the way to monitor and evaluate the success of any online marketing activities being done. These include using Google Analytics, capturing metrics, online stores, market research, meeting goals, and achieving high sales performance.
Once John learned about Google’s Certification Program in digital online marketing, he knew it was something he had to do. John Mitrano is the President and Founder of Techdesigno, located in West Orange, NJ. He has been teaching business owners how to build and edit their own websites, to integrate time-saving technology, and to enhance their business’ online presence. Mitrano of Techdesigno has always been an advocate for furthering one’s education to continue advancing one’s knowledge in any field. But, most importantly, in disciplines with a high frequency of evolving and changing day-to-day, such as online marketing communications. “He advocates that everyone should consider being a life-long student. Following trends in various areas of technology & conceptual ideas increases your potential for success. Especially, in a continuously changing, growing, knowledge-based economy,” says Mitrano.
Mitrano practices what he preaches as he has been an adjunct professor at Essex County College and has been teaching courses in the Computer Sciences & Humanity Arts for over sixteen years. Mitrano encourages and teaches students to be critical observers and critical thinkers, Prof. Mitrano says, “Art & technology is all around us, including through online communication platforms. Recognizing the part that aesthetics & technology play in the everyday life makes for a richer experience.”
John Mitrano believes that online communications and web design are where science and art come together. These two distinct disciplines have now become intertwined due to the invention and use of the Internet. Aesthetics and beauty are important to keep in mind when designing websites. Even more important are functionality and user-interactivity. This is called the User-Experience. When establishing Techdesigno, Mitrano saw an opportunity to serve small businesses by helping them build their online presence. A small business that offers and sells services and products online can reach a more focused audience and therefore, have greater potential success.
One unique service provided by Techdesigno is SEO which stands for Search Engine Optimization. This is usually one of the most important aspects of digital online marketing. SEO aims to position an organization or business to rank at the top of the list when being searched by Google Search Engine. The Techdesigno Team updates and promotes that positioning. How is this accomplished? By first analyzing the SERP (Search Engine Results Page) and conducting SERP analysis. Through SERP Analysis, top web pages that rank for a specific keyword or topic are analyzed for their rich Snippets that help users find your website.
The collective experience that Mitrano’s Team brings to the table includes SEO & Google Certified Specialists that understand how search engines function and how to best utilize various techniques through “natural”, “organic” and/or “algorithmic” methodologies. With the right combination and use of keywords, key phrases, and word expressions, your website’s ranking on the results pages of popular search engines, such as Google, Bing, Yahoo, MSN, AOL Search, and Ask.com will increase and, in turn, bring you more customers.
Mitrano and the Techdesigno team can also provide SEO training and private instruction to assist their clients’ needs. “There are literally hundreds of tools available to promote the ranking and visibility of your website & messaging platforms online. We’re here to guide you to use the best ones.” John Mitrano says.
Lastly, Mitrano strongly believes in the power of a professionally designed website that will consistently function and perform properly. This requires constant software updates and upgrades to keep a website intact and secure. Website security is paramount. If a website is breached and is not able to be restored, it could be lost forever. To help businesses get more visibility, views, and impressions for their websites, Techdesigno has created a comprehensive checklist, including an “XML & HTML Site Map”, which is then reviewed with the client. Together they work to compose an activity list and flow-chart to work on improving the ranking and traffic flow to one’s website.
John Mitrano and the team truly enjoy helping clients become successful online. And, for over two decades, this has been one of Techdesigno’s core values. Their commitment to their clients is to empower them and provide them with the tools to boost online performance, which ultimately will convert to more sales of products and services for your organization.
If you have a business or organization located in the Essex County, NJ area and wish to get assistance with your Marketing needs, then, Techdesigno in West Orange, NJ is here to help. The Techdesigno Team has an office in West Orange, NJ, and is available to evaluate and discuss your Marketing needs. Contact them by calling 973-736-7973 or via email. Click below to schedule an appointment to discuss your specific Marketing needs for the Essex County, NJ area.
