Social Media Marketing
Social Media Marketing is intensifying in popularity as you probably have already noticed. However, I'm still finding that many owners are having a hard time justifying the effort, time and money necessary to conduct good return on their investment. Some still don't see a perceived value for all the labor that is involved. Although, if a business ignores or does not take claim of their many 3rd-party online social commentary, then people may make false claims, derogatory statements, and overall criticize your company which, in turn, leads to bad publicity and may tarnish the brand or company forever. Social media cannot be ignored. It must be tended to. New potential customers may not engage with your brand or company if they suspect any of these claims or statements to be true. Someone needs to dispel, acknowledge, and justify any claims whether they are true of false. This, in part, is called managing your online reputation.
Is Your Site Mobile-Friendly?
Google's search development team has been busy making many updates and tweaks to the Google search algorithm since last year. This includes the mobile search compatibility algorithmic update going active on April 21, 2015. It is critically important to be sure that your business has been tested for compatibility otherwise, Google says that you may be penalized when people search using Google on their mobile devices. Visit this link to run your URL website test - https://www.google.com/webmasters/tools/mobile-friendly/. This simple test which will only take a few seconds to run and will analyze your URL and report if the site has a mobile-friendly design.