Can Following Google's E.E.A.T. Principles Help Rank My Online Business or Organization in Google Search?
Having a Starbucks business located in the deep dark forest where no one knows where you are may be a problem for sales.
Most online organizations or businesses seek to rank high in Google's Search Engine’s Results Page (S.E.R.P.) and to list in top position in all other online search engines. This includes voice search and Artificial Intelligence (AI) search tools, too. Other search engines would include Google's Search Engine, Bing’s Search Engine, Yahoo’s Search Engine. Amazon Alexa, Siri on Apple devices and Google Assistant. These are all popular voice technologies that have gained wide adoption and is being used extensively since 2023. According to embryo.com, 64% of consumers make use of voice commands while driving and 57% of users utilize voice search every day.
John Mitrano at Techdesigno's Digital Marketing Agency located in West Orange, NJ (Essex County, NJ), says, “It is vital to get high ranking positions in Google’s Search Engine because that is the most popular way people today search and find businesses, organizations, and information. If you don’t show up in search, then, it’s like having a business located in the deep dark forest where no one knows who you are, doesn’t know if you have a business website, or if your organization even exists. This is especially important if you are a local West Orange, NJ business located in Essex County, NJ area and you wish to have new customers and clients be able to find you."
Google determines ranking based on the principles of their E.E.A.T. framework. Which is an extension of the original E.A.T. principles, adding a additional signal or layer of Experience to the existing E.A.T. - Expertise, Authoritativeness, and Trustworthiness. Let’s take a deeper dive into each component of E.E.A.T. and see how it impacts your online organization’s ranking in search engine results pages (SERPs):
1. Experience
- Definition: Experience refers to the firsthand knowledge and practical experience of the content creators or the organization in a specific field. Google algorithm values content that reflects real-world experience and practical insights rather than just theoretical knowledge.
- Implementation: Showcase real-life experience related to your content. For example, if you run a cooking blog in the West Orange, NJ, Essex County area , share personal cooking experiences, tips, and recipes that reflect your culinary expertise. For a tech blog, highlight your hands-on experience with gadgets and software.
- Impact: Content that demonstrates genuine experience tends to be more relatable and valuable to users, leading to higher engagement and trust. Google aims to provide users with content that comes from individuals or organizations who have direct, practical knowledge in the subject matter.
2. Expertise
- Definition: Expertise involves having specialized knowledge or skill in a particular field. It’s about the depth and quality of the information provided.
- Implementation: Establish your credentials and qualifications. Use qualified experts to create content and ensure that they are recognized in their field. For instance, a financial advice for people located in West Orange, NJ should feature content from certified financial planners or economists in Essex County.
- Impact: Content created by recognized experts in West Orange, NJ is more likely to be accurate and valuable, which can lead to higher rankings. Google favors content that demonstrates a high level of expertise, especially for topics that can significantly impact users’ well-being or decisions.
3. Authoritativeness
- Definition: Authoritativeness is about the reputation of the content creator or the website as a leading source of information in a particular area such as West Orange, NJ. It’s built through recognition by peers and authoritative entities.
- Implementation: Gain endorsements or backlinks from reputable sites, receive positive mentions in industry journals, and build a strong presence on relevant platforms. For example, getting cited by academic papers or industry leaders in Essex County can boost your site's authority.
- Impact: High authority can enhance your credibility in the eyes of Google and users in Essex County, NJ. Authoritative sites are often seen as go-to sources for reliable information, which can improve your ranking and visibility in search results.
4. Trustworthiness
- Definition: Trustworthiness involves being reliable and honest. It encompasses factors such as website security, transparency, and the accuracy of the content.
- Implementation: Ensure your website is secure (HTTPS), provide clear information about your organization, and have transparent policies regarding user data and content accuracy. For example, people in West Orange, NJ and surrounding Essex County communities include author biographies, contact details, and customer service information. This legitimizes the overall content to make it true and factual for consumption.
- Impact: Trustworthy sites are more likely to be recommended by Google because they offer a safe and reliable experience for users. This can lead to higher rankings in Google Search Engines and better user engagement in Essex County, NJ.
How to Optimize for E.E.A.T.
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Content Quality: Regularly update your content to ensure it is accurate, relevant, and reflects the latest developments in your field. Include practical insights and experiences.
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Author Information: Provide detailed bios for your content creators, highlighting their qualifications, experience, and role in the organization.
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Citations and Backlinks: Aim to get cited by reputable sources and earn backlinks from authoritative sites within your industry.
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User-Experience: Create a user-friendly website with a clear structure, fast loading times, and mobile optimization. Ensure that users can easily find and verify information.
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Reputation Management: Monitor and manage your online reputation by addressing customer feedback, responding to reviews, and maintaining a positive public image.
- Quotes: Having Quotes helps with authentication and making your content sound more real to the audience in West Orange, NJ.
By prioritizing E.E.A.T., you can help ensure that your organization is viewed as a credible and authoritative source, which can lead to better search rankings and increased visibility. By focusing on these E.E.A.T. principles, you can improve your website’s credibility, authority, and visibility in search engine results, ultimately leading to better ranking and user trust.
If you have a business or organization located in the West Orange, NJ or Essex County, NJ area and are looking for assistance in providing Search Engine Results and ranking in SERP for your website, Techdesigno in West Orange, NJ, in the Newark, NJ area is here to help. Techdesigno's team is in West Orange, NJ, and is available to assess and evaluate your local business marketing strategy and design for your business website. Contact us by calling 973-736-7973 or via email. Click below to schedule an appointment to discuss your local digital marketing strategies for your business in the Essex County, NJ area.