E-Mail Marketing is a great form of 1-on-1 marketing communications. It has become a powerful and profitable marketing method proving success for almost any business. It works mainly because your company is keeping in touch with those individuals specifically whom have chosen to wish to receive your communications, messages, bulletins, special notices or coupons. In other words, they are a fan of your company, products or services. So, they want to hear from you.
The cost to do E-Mail Marketing is remarkably inexpensive and provides a great "Return On Investment" (ROI). Industry studies, such as by the Direct Marketing Association (DMA), show that e-mail marketing can return an ROI of $43 for every $1 spent on advertising.
E-Mail Marketing successfully increase sales, provides for brand awareness, and engages your market directly through message customization, personalization, and segmentation. Three
(3) basic elements every e-mail marketing campaign should have integrated in each and every campaign is:
- Personalization
- Branding
- Call-to-Action
Advanced feature-rich e-mail marketing platforms and systems allow accomplishing these elements in your email campaign such as e-mail segmentation, e-mail personalization, e-mail opt-in database, visual branding, and integration of call-to-action devices.
Techdesigno online marketing services can advise your company on the best practices, effective choice of an E-mail Service Provider (ESP), and the proper execution for deliverable and measurable success.
Contact us for a free, no obligation consultation. Call 973-736-7973 or email us today!