What Does It Take to Build an ADA Compliant Website? Online Marketing Agency of West Orange, NJ Recognizes “International Day of Persons with Disabilities”
On Friday December 3rd, Techdesigno, a web design and online marketing company, joined with those around the world to celebrate “International Day of Persons with Disabilities”, a day that works to promote and raise awareness of disability issues and mobilize support for an inclusive and accessible society for all. There are over 1 billion people worldwide that live with some form of a disability and yet only 2% of the world’s websites are accessible to them due to their disabilities.
Americans with Disabilities Act, or ADA compliance laws have been enacted several decades ago, yet many businesses and organizations still aren’t optimizing their websites to create a smooth user experience for their online audiences. But no matter the size of your business or organization, if you’re providing goods or services to the public then you should be accommodating for all people.
You may even be surprised with how many benefits there are to having a website that’s ADA compliant. Not only is following ADA protocol beneficial for the public as a whole, but it protects your business from a potential lawsuit. With only 2% of websites meeting the standards for ADA compliance, most business owners are running the risk of having a complaint or lawsuit made against their business penalizing them $150,000 for not offering an optimal accessible website design.
ADA compliant Websites improves accessibility, but having more accessible options has also proven to have a direct positive effect on public engagement. If 98% of websites aren’t optimizing their website for people with disabilities, it’s naturally limiting the traffic and number of new potential customers received by the business.
So having your website offer an accessible design and smooth user experience for all, you will notice an automatic boost in visitors. For example, videos that support closed captions yield a greater watch time and conversion rate when compared to videos that don’t provide closed captions as an option. It’s important to understand your audience and optimize all elements of your online business accordingly.
The road to becoming ADA compliant is not difficult, with Techdesigno’s help. We’ve received a great increase in requests from businesses around the West Orange, NJ, area reaching out to us to optimize their business’ websites and following the ADA protocol. Businesses like Pest Control Services, Art Gallery Spaces and everything in between, they are striving to provide a fair user experience and reach communities they were not able to reach before.
Finca’s Tapas, our favorite tapas restaurant located in Ridgewood, NJ, was one of the first to reach out to Techdesigno and within 48 hours their website was fully optimized in accordance with ADA protocol. Finca’s Tapas recognized the importance of having an accessible website design and they trusted us to elevate their website and make them fully ADA compliant. There’s no question that with a restaurant as highly rated as Finca’s Tapas, it’s paramount that all their customers can locate and recognize all items on their online menu.
If you have a business or organization located in West Orange, NJ, Livingston, NJ, or Millburn, NJ which are in Essex County, NJ and wish to get an ADA Compliant website, Techdesigno in West Orange, NJ can help. The team at Techdesigno is located in West Orange, NJ and are available to evaluate and discuss your website. Contact them by calling 973-736-7973 or via email. Click here to get the ADA information you need: