How to do Social Media Marketing for your Essex County, NJ Business
Social Media Marketing has exploded since the rise of Facebook, Instagram, Twitter, Google Business Profile - GBP (formerly known as Google My Business - GMB), LinkedIn and many others. Due to the popularity of these platforms, it is important and is encouraged to take advantage of these platforms to market your business to new potential customers and existing customers alike. One of the key reasons why it is important to do Social Media Marketing is because you want your existing customers to remember you exist and for new customers to find your business.
Social Media Marketing can be used in a variety of different ways. You can use it to communicate with customers who are looking for answers to their questions, tell your customers about a sale you are having, tell customers whether or not you will be open on a particular holiday or not. There are a plethora of different uses Social Media Marketing can have for an Essex County NJ business. This is why it is important for businesses to take the step into the digital realm. You could have a very nice business in your town, but if no one knows you’re there, then you’re as good as invisible to them.
So now that we established why Social Media Marketing is important for your business. Lets list some of the best ways to utilize Social Media as it pertains to your business:
1) Professional Facebook and Instagram pages
2) Facebook and Instagram Marketing
3) Professional Twitter page
4) Twitter Marketing
5) Professional YouTube channel
6) YouTube Marketing
7) Professional Google Business Profile (formerly known as, GMB)
8) Google Business Profile Marketing
9) SMS Text Messaging & SMS Marketing
10) Email Newsletters and Marketing
These are just some of the important ways your business can thrive in the online world. Other key items to keep in mind while performing these activities is to understand who your audience is. Your audience is a core part of your online presence. Who needs your services? Why should customers choose you? What do you have to offer? These are questions you should ask yourself as you prepare Social Media Marketing campaigns to potential customers.
One of the best ways to reach your market audience is to utilize a content-rich online news bulletin. An online news bulletin, or what is commonly called an eNewsletter. This is also a form of Social Media Marketing. An online news bulletin is a digital communication message form of an attractively composed email as a social media marketing activity. This kind of email is sent to an opt-in database of people that have agreed to want to receive information from you or your organization. This database is typically called a subscriber list. The primary purpose for this social media marketing email piece is to keep your customers or audience up to date with valuable information about you, your organization’s mission, and/or your company’s products and services. You want to make this email piece very useful to your subscribers to keep them engaged and eliminate the risk of them opting-out. You can do this in many ways. Some might include engaging them with interesting images, animations, video, educational information, sales and promotional discounts.
If you have a business or organization located in the Essex County, NJ area and wish to get assistance with your social media marketing and online marketing, then, Techdesigno in West Orange, NJ is here to help. The Techdesigno Team is located in West Orange, NJ and is available to evaluate and discuss your social media marketing and online marketing needs. Contact them by calling 973-736-7973 or via email. Click below to schedule an appointment to discuss your specific Social Media Marketing and Online Marketing needs for the Essex County, NJ area.