5 Local Digital Marketing Tips for Essex County, NJ Business Owners

Are you looking for ways to market your business locally in let’s say West Orange, NJ, Livingston, NJ, Montclair, NJ, or Millburn, NJ? These local towns can all be geo-targeted in Essex County, NJ. Here are the 5 key local digital marketing tips that will show you how to do just that.

Local digital marketing is an effective way to promote your business in your community. It’s also a great way to connect with customers and build relationships.

1)  Start with a Good Website & Integrate a Blog Platform

A website is the first place people go when they need services or products from your business. If you don’t have one yet, start by creating a free website using WordPress.com or WIX.com. You can use your existing domain name or purchase a new one through Google Domains. Once you have a website up and running, make sure to add an HTML and XML sitemap, as well as a visual map using Google Maps, so visitors can find your physical location, if you have one. Even if you don’t have a storefront, or office, you can still setup a Google Map but hide the physical address if it is your home and another undisclosed location that you prefer to keep private.

2)  Create Social Media Profiles.

Next, set up social media profiles for each of your locations. Including, but not limited to, Google Bussiness Profile (formerly known as Google My Business – GMB), Facebook, Twitter, Instagram, Pinterest, Youtube, and LinkedIn are some of the most popular platforms used by small businesses. Make sure to update these regularly with photos, videos, and other relevant content.

3)  Promote Your Business Online.

You should also make sure to use Google My Business to promote your business online. This free service allows you to add your business details, such as address, phone number, website, and more. It also helps customers find your business when searching for nearby businesses using Google Maps.

4)  Difference between ads and "organic" search results

Let's say you're advertising your products or services with Google Ads, Google's online advertising platform. When someone conducts a Google search for terms related to your business, your ad can appear on the top or bottom of the Google search results page with an ad label. Your ad's placement is primarily based on how relevant and useful it is to what the person searched for, your bid, and a few other factors.

The other section of the page shows "organic" search results. These are unpaid links to websites with content related directly to what the person searched for. The more relevant the site is to the search term, the higher the link will appear in the list. Your related website could appear here, but your ad won't. 

5) Is your website ready to deliver results? What makes for a good website?

Develop your website so it not only looks good, but that it also communicates your company’s message clearly. You want it to have a clear headline that instantly articulates what you or your company does. Most first-time visitors that land on your website spend no more than 2.7 seconds before they abandon their time and move elsewhere.

Is your site fast enough for mobile and desktop? Google has a free online tool where you can check the download speed, responsiveness, and performance of a website. This tool allows you to identify areas where you can look to optimize website so you can make your web pages fast on all devices. It’s called Google PageSpeed Insights. What is Google PageSpeed test? PageSpeed Insights (aka, PSI) will generate a report snapshot on the performance of a page or web pages on both mobile and desktop devices. The most useful part is that it will offer suggestions on the best way that a particular web page may be improved in its performance by looking at image file size, video size, and identify any bloating of coding in the HTML, XML, Javascript and CSS. PSI is great because it also provides both lab and field data about a particular page or web pages. Lab data is useful for debugging performance issues because the data is collected in a controlled environment.

The performance diagnostic software in PSI uses Lighthouse to completely analyze the given URL, generating a real-time performance score that estimates the page's performance on different metrics. Once you determine where the issues are on your website, in the server-side software coding, or even your client-side coding. Then, you pursue updating the code, assets, and content with the recommended changes.

You also want to make sure that your website clearly outlines the key services and/or products that your company provides along with why they should chose to do business with you. Use great reviews and testimonials from your existing customer base and explain the primary benefits of conducting business with you and your company.

Try to include effective media on your website that feature diagrams, charts, infographics, images or video. These types of assets and elements on a website have been found to be the most engaging. So, use them!

Is there a clear call-to-action on your site? Also, known as CTA. What is it that you want your visitor to do when they have visited and have read portions of your website? Do you want them to Phone you? Watch a video? Read 5-Star Reviews from happy customers? Download an APP? Email you? Request for more information? Read an eBook? Join your mailing list? Or, buy something you are selling?

You want to make sure that you have made it as easy as possible for visitors and people to locate your N.A.P. (contact information) on your website. N.A.P. represents your company Name, Address, and Phone number. Also, be sure that other critical contact information is offered, as well. Such as, your website address, email address, links to social media platforms, and etc.

Remember to place the key message “front and center” What's the most important thing you want people to see, read, or understand when they immediately land on a particular page of your website?

If you have a business or organization located in West Orange, NJ, Livingston, NJ, or Millburn, NJ which or you are located in the Essex County, NJ area and wish to get assistance with your local digital marketing, then, Techdesigno in West Orange, NJ is here to help. The Techdesigno Team is located in West Orange, NJ and is available to evaluate and discuss your local digital marketing needs. Contact them by calling 973-736-7973 or via email. Click below to schedule an appointment to discuss your specific local digital marketing needs for Essex County, NJ area.

Contact Techdesigno for Help Getting Started with local digital marketing in Essex County, NJ