How do I Migrate Universal Google Analytics to the New Google Analytics 4 (GA4) Platform for My Online Digital Marketing
Google’s Analytics 4, known as GA4, is the newest Google property for businesses to use to capture, manage, and get insights on the analytics for their online business. It’s time to learn more about the how Google Analytics and in fact, all types of analytics can fundamentally help a business better understand where they have been, where they are now, and where they need to go in terms of digital online marketing.
Why has Google rewritten their Google Analytics Property from the ground up? Well, it due to a number of different reasons. They include the fact that web browsers are implementing more security and privacy controls that will impact the traditional way data is collected. For example, the current use of third-party cookies in web browsers poses a privacy issue. Google’s mission is to further invest software development for building the next generation of Google Analytics for businesses to use with changes surrounding this digital online marketing environment.
According to Forbes, 50% of businesses say that big data, the analytics, and the metrics derived from such captured data on the web have changed their sales and marketing practices. So, more businesses are investing time, money, and energy into analytical information regarding their company and business activity online and across the web.
End-User Privacy around the world over the years has increasingly become an issue and concern. So, it is paramount that Google addresses these concerns as they affect your company’s presence online and your efforts for your company’s online marketing in the digital sphere.
Also, Google has included Machine Learning that is included automatically as a part of its core software and functionality. This will automatically capture and provide insight by uncovering data that will help improve your online marketing performance.
One of the key benefits of GA4 as compared to the current Universal Analytics is that it will provide a more thorough understanding of your customers as individuals navigate using multiple devices such as mobile devices, Apps, web browsers and desktop computers. Another benefit is that Google Analytics 4 (GA4) will work with or without web browser cookies.
NEW FEATURES IN GA4:
1. New Event Creation & Event Editing & Synthesis
2. Data Import from other sources
3. Cross-Domain Measurement
4. Life Cycle Reporting including eCommerce funnels
5. Migration Tools & Resources
6. New Onboarding Flow using GA4 by default
It is important to know that GA4 will become the default analytics property that will be used when it is first being created and installed as a new account. So, Google Analytics 4 (GA4) will be the default version to be used.
Google is allowing for users and businesses to get started immediately with setting the new Google Analytics G4 now by using the “dual-setup” functionality. This will allow online business conducting digital online marketing to leverage all of these new features and advancements that are a part of GA4.
Google Analytics 4 (GA4) is the future. This new Google property for capturing online marketing data will be the replacement to what is being used now by companies and it will be the only choice. To migrate your Google Analytics property to the new GA4, simply use the migration tools or contact Techdesigno to assist in this process.
If you have a business or organization located in the Essex County, NJ area and wish to get assistance with migrating to Google Analytics 4, then, Techdesigno in West Orange, NJ is here to help. The Techdesigno Team is located in West Orange, NJ, and is available to evaluate and discuss your Google Analytics 4 needs. Contact them by calling 973-736-7973 or via email. Click below to schedule an appointment to discuss your specific Google Analytics 4 needs for the Essex County, NJ area.