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How to Overcome Writer’s Block when Preparing a Website Blog Article for SEO 

How to Overcome Writer's Block SEO Content

You can overcome writer’s block about any topic when writing SEO blogs for clients with these simple tips from TechDesigno in West Orange, NJ. It doesn’t matter if you need to create content for different business blogs or SEO content for different industries. Writer’s block is only the feeling of being stuck in not completing an idea. 

Writer’s Block 

Let’s define writer’s block. Masterclass defines writer’s block as individualized self-doubt when a person gets stuck. They also highlight the study done by Yale researchers in the 1970s that categorized four main causes for writer’s block. 

  • Apathy
  • Anger
  • Anxiety
  • Issues with Others 

Now, in the world of SEO writing and blogs, how do these four issues translate into writer’s block? In short, if you don’t care enough about your clients or their business goals, your apathy will easily show in the content you create for them. The trick to writing the best SEO content is to care about the content you’re writing. The same goes for anger, anxiety, and issues with others - people can feel moods and mindset when they read your writing. 

Writer’s Block - Writing SEO 

Writer’s block is usually a concept we hear from creative writers. Someone can’t finish their novel, or a poet struggles to find the perfect rhyme. Even songwriters use writer’s block to describe periods of less creative flow. Writer’s block when you’re writing SEO is very similar. You can’t be emotionally angry or have anxiety, and you definitely can’t let any interpersonal challenges get in the way of your goal - making good online content. 

Overcome Writer’s Block - A 5 Business Case Study  

At TechDesigno, clients come from all kinds of industries and they require a broad range of content for their websites, blogs, and social media. For today, we’ll use five different client blogs to highlight how to write SEO articles for different industries. More importantly, we’ll highlight differences in what works for different business types. 

All of these industries have one thing in common - they need customers to know that they exist. That is your starting point. Focus on writing something that a potential customer would want to read - not keyword fillers, not padding a word count with high ranking Google searches - good content equals good results. 

Overcoming Writer’s Block - Writing about Health

Dr. Bob’s blog is really designed to promote his book - Immunity Strong: Boost Your Natural Healing Power and Live to 100. While his website covers all the basic information - About, Contact, Gallery, and others, it’s the blog that really pushes the whole page to rank on search engines. Why? Based on his book, the TechDesigno team creates blogs with keywords pulled straight from Dr. Bob’s publication that match popular search engine keywords. Add some paraphrasing and some reliable sources, and his blogs are useful health content. 

Overcoming Writer’s Block - Writing about Cleaning Services 

Bee Cleaner’s primary goal is to serve the local community as a small business in the cleaning services industry in Livingston, New Jersey and Summit, New Jersey areas. The big challenge with a small business is making sure it is competing within the geographic area of its target audience. Unless your business is Walmart or Prada, you don’t want to get lost in general searches. Using city and state geographic data with keywords is the best way to increase the correct engagement your client needs.

Overcoming Writer’s Block - Writing about the Arts 

Any artist can tell you that it is very difficult to promote original art from independent artists. The average person consumes mainstream pop culture, and that makes writing SEO even more essential to organizations that support local artists. The West Orange Arts Council and Smart Art Spaces are two different art organizations in New Jersey. The WOAC has been around for years and has a blog on their website, but their influx of new members is coming from social media content on Instagram and Facebook. SEO content is deeply connected to hashtags and trends, and if a customer base is not reading blogs - go to social media to share content with the same keywords and SEO goals. For a new organization, like SAS, it’s important to generate buzz around art events and “news.”. If people don’t know you or your client’s business yet, it’s better to use short SEO blogs that promote others and show authenticity. Gaining new followers allows for people to know the organization exists, which helps promote the art gallery exhibits and artist events, which is the long-term goal. 

Overcoming Writer’s Block - Writing about Food 

With the Eppes Essen website, it’s easy to see that less is more in many industries. Without a blog, the site really thrives on easy to find information and short SEO content. Make SEO content by putting yourself in the shoes of a customer. If you’re trying to find something good to eat, you want reliable searches to show you what you want quickly. You don’t need 1000 words about a sandwich. Sometimes writing lengthy blogs on restaurant sites can get in the way of that, unless it’s really highlighting aspects of the cuisine or menu, and that attracts customers who want to know more about recipes, ingredients, and other specifics. 

How to Overcome Writer’s Block - Create an SEO Content Template 

The best way to improve how to overcome writer’s block is to create an SEO content template. This way you can write about any topic for any industry. Balancing some basics in a template to follow are very important to getting “the bones” of any client topic’s content done. 

  • Use 1-2 outside sources related to the business topic. This way you’re able to link to outside sources of reliable information. 
  • Use your keywords to develop the headings within your blog and content. If the client has a target search engine goal, prioritize that.
  • Decide on writing styles with helpful information: How to, Top 10, and Best Tips For. If you provide readers with something useful, the content will get results.
  • Write an ending first. The ending paragraphs should be easy commentary on how to find the client or summarize their skills and services. Use this info to make sure you’re getting back to the point of promoting the client in every blog or article. 
  • Your first goal is to fill each keyword heading with 3-5 sentences of interesting information. Use your reliable sources to paraphrase factual details. 

If you take a close look at this article, all of the above points have been implemented. This makes writing SEO content more easy by following a structure. You can personalize it for each client’s needs along the way. 

If you have a business or organization located in the Essex County, NJ area and wish to get assistance with how to overcome writer's block when preparing SEO content then, Techdesigno in West Orange, NJ is here to help. The Techdesigno Team is located in West Orange, NJ, and is available to evaluate and discuss your boosting online traffic needs. Contact them by calling 973-736-7973 or via email. Click below to schedule an appointment to discuss how to overcome writer's block and write SEO content that works for you in the Essex County, NJ area.

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