What is the importance of Doing Local SEO for Small Businesses in Livingston, West Orange, & Millburn, NJ Area?
An important activity for small businesses to consider doing in the Livingston, West Orange, and Millburn, NJ area is to conduct local SEO strategies. If done right, SEO activities will work to increase visibility and reach potentially new prospects and customers. Local SEO also helps small businesses in the Essex County, NJ area to target customers in their local area which can be a great way to both increase sales and build brand awareness.
Local On-Page SEO Tactics:
Local SEO involves optimizing a website for local search engine results by conducting On-Page SEO tactics. This includes optimizing content for local keywords, creating local business listings, claiming 3rd-Party websites, updating business directories, and building backlinks from other websites. Especially, those websites that have high “Domain Authority” (or, DA). This is done by optimizing for local search engine results throughout the Essex County, NJ area including towns such as Livingston, West Orange, and Millburn, NJ. Small businesses can increase their visibility and presence online in the local areas to best serve their market and reach potential customers who are searching for their products or services. This is the primary way that potential customers connect and buy products and services from local businesses.
SEO that is executed locally can also help small businesses to build trust with potential customers. When local customers from Livingston, West Orange, and Millburn, NJ see that a business is listed in the local search results (or, what is called the SERP), they are more likely to trust the business and be more likely to purchase from them or seek to do business with them. SERP stands for Search Engine Results Page. Localized executed SEO also helps small businesses to stand out from their competitors by appearing higher in search engine rankings. Local SEO is also important for small businesses because it helps them to target customers who are already interested in their products or services. By targeting local keywords, small businesses can reach potential customers who are already looking for what they offer. This can help small businesses to increase sales and build brand awareness in their local Essex County, NJ area.
By and large, Local SEO is an important tool for small businesses to increase their visibility and reach potential customers in their local area. By optimizing for local search engine results, creating business listings, and building backlinks from local websites, small businesses can increase their visibility and reach more potential customers who are already interested in what they offer.
Another great way to increase your Local SEO Google PageRank and Domain Authority is to join a local chamber of commerce. A local chamber of commerce is a group of business people who network and meet to promote and protect the community, civil, and commercial interests of its members. A chamber of commerce typically includes individual, business owners that have like-kind interests in sharing information about their products and services to the local community.
Local 3rd-Party Web Site SEO Tactics:
There are many benefits to joining a chamber of commerce. They include supporting local businesses, civic organizations, and non-profits by providing these businesses with access to local business resources, and discounts, and fostering relationships that enable them to save money, market their products and streamline their processes.
Overall, the three primary factors that impact local SEO are:
1) Technical Optimization for Local SEO
2) On-page Optimization for Local SEO
3) Off-Page Optimization for Local SEO
Google PageSpeed Website Performance:
SEO Technical Optimization includes items like PageSpeed, website performance, download time, metadata, alt-tags, coding, and, the like. Let’s take a simple look at how six (6) different SEO activities may be categorized by applying the three (3) factors above. This will better help us understand which example activities pair-up with the three primary factors as categories by SEO experts. See here:
1) Mobile Optimization (technical)
2) Keyword Content (on-page)
3) Page Titles (technical)
4) Meta Descriptions (technical)
5) Manage 3rd Party listings (off-page)
6) Improve PageSpeed - site load time (technical)
There are also positive and negative aspects of elements on a website that impact load time.
Why is E.A.T. Important to Local SEO Tactics:
E.A.T. is an acronym that helps emphasizes the importance of three (3) aspects of good Local SEO and online digital marketing concepts. It stands for Expertise, Authoritativeness, and Trustworthiness. The E.A.T. principle is a concept that is used in Google's Search Quality Guidelines. Fundamentally, Google uses these as three criteria to evaluate the quality of local web pages and assigns a PageRank number to them. The PageRank quality determines where that web page will show up in search engine results pages. This is critical and very important to Local SEO and search because if you don’t show up in the SERP, there is zero chance that a potential local buyer in the marketplace will find you, your business, or your products and services.
What are Google's Algorithmic SEO Signals:
Google will determine if you show up in Google Maps and in the SERP based on local SEO signals. These are the top 3 signals:
1) Relevance - The most basic signal that information is relevant is when content contains the same keywords as your search query. For example, with webpages, if those keywords appear on the page, or if they appear in the headings or body of the text, the information might be more relevant.
2) Location - IP address related to your search.
3) Prominence - Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: the more high-rated reviews and positive ratings you have, the higher you will probably improve a business's local ranking.
Consider Sharing Local Timely News & Posts:
To perpetuate effective Local SEO for small businesses in Livingston, West Orange, & Millburn, NJ, it would be beneficial to share timely business updates with POSTS or NEWS related to your local business, such as:
1) News Updates - something new you want to tell people about
2) Offers - has a date. Start date and end date. Then, it is archived and not visible.
3) Events - has a date. Start date and end date. Then, it is archived and not visible. You can also have people register for an event.
If you have a business or organization located in the Essex County, NJ area and wish to get assistance with SEO then, Techdesigno in West Orange, NJ is here to help. The Techdesigno Team is located in West Orange, NJ, and is available to evaluate and discuss your boosting online traffic needs. Contact them by calling 973-736-7973 or via email. Click below to schedule an appointment to discuss SEO content that works for you and your business in the Essex County, NJ area.