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59 Main Street - Suite 345, West Orange, NJ 07052

The Benefits of Acquiring Google's Certification for Digital Online Marketing

Firefly a boy looking at a sky full of candy planetsThere have been several members of the Techdesigno team that have recently completed Google’s Digital Marketing Certification Program. We believe this certification is very important here at Techdesigno as it helps us better service our website clients. Google’s Digital Marketing Certification also allows our SEO specialists to conduct more effective online marketing for local businesses in places like West Orange, NJ and the Essex County, NJ area. The benefits of acquiring this certification allows for the advancement of knowledge in the areas of SEO, SEM, social media and  online marketing allows us to better serve our clients. This further advances our capabilities as a team in supporting public relations (PR), online publicity, promotions, and online marketing. 

Some of the benefits of taking Google's Digital Marketing Certification program is that you will learn the fundamentals of digital marketing, engage customers through digital marketing, measure marketing performance through analytics, and grow customer loyalty. All of these are important for online marketing when servicing your business or clients. It was a no-brainer for the creative SEO team to take the course and advance their knowledge of the fundamentals of digital marketing. After attaining the knowledge through the Digital Marketing Certification Program, we all became better  SEO specialists at online marketers to better help out clients here at Techdesigno.  

This digital marketing certificate covers the essentials of online business marketing which is more important than ever now since the world is more on the internet than ever before. This course elevates people in the online marketing business world by shifting their existing offline business to online and becoming a more successful business and the local West Orange, NJ and the Essex County, NJ area.

Some learning points for valuable consideration that the Google Certification Program shows are brand awareness and how to utilize social media platforms. The two points are very important for an online marketing business. Brand awareness makes sure people know your business exists and it makes sure your business is targeting the right audience. When using social media for your business, it delivers potential new customers to recognize and interact with your brand. Having these key points in the Google Certification course makes the program all the more worthwhile for your business.

Here are other learning points covered in the Google Digital Marketing Certification Program:

1) Photo, Image, and Video Marketing

2) Identify the best Social Media Channels for Marketing your business

3) Build out your Google Business Profile

4) Build out your Social Media Business Page

5) Conduct SEO (Search Engine Optimization)

6) Conduct SEM (Search Engine Marketing)

7) Email Marketing

8) SMS Text Messaging & SMS Marketing

9) Blog article writing and posting

10) Keyword research & implementation

With the world of digital online marketing constantly changing and evolving, it’s always important to take an opportunity to learn something new. Techdesigno has the mindset of knowing that there is always something new to learn. It keeps our minds active, it keeps the work we do exciting, and it definitely brings out the best in what we do here at Techdesigno.

Techdesigno and its employees truly enjoy helping clients become successful online, this has been one of Techdesigno’s main core values. Their commitment to help clients succeed will help businesses improve in the online digital market. By completing the Digital Online Marketing Google Certificate, this will additionally improve services moving forward. 

If you have a business or organization located in the Essex County, NJ area and wish to get assistance with your marketing needs, then, Techdesigno in West Orange, NJ is here to help. The Techdesigno Team has an office in West Orange, NJ, and is available to evaluate and discuss your Marketing needs. Contact them by calling 973-736-7973 or via email. Click below to schedule an appointment to discuss your specific marketing needs for the Essex County, NJ area.

Click Here to schedule an appointment to discuss Digital Online Marketing in the Essex County, NJ Area