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What is SEO?

SEO

SEO stands for search engine optimization. This entails the process of getting traffic through organic or natural search results on major search engines like Bing, Google, Yahoo and much more. These search engines have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Why do you need SEO?

Search engine rankings and being visible in the organic search is very important for any website. The higher ranking in the search results will ensure more traffic to your website. Hence the need for search engine optimization. Search Engine Optimization means enhancing your webpages so that they are easily visible to the search engines thus boosting your rankings. The purpose of SEO is to create a great and useful user experience. 

 

SEO basics involve:

  • Content: is determined by the text on the page, the titles and the descriptions that are given.
  • Performance: How fast does your website load and does it work properly?
  • Authority: Does your site have good content and is the information on your site valid?
  • User Experience: How does your site look and is it easy to navigate?

The list can expand as we go in-depth with the factors that influence your search result ranking.

Want to have your website tested free for keyword search results and boost your rankings with Google search and other search engines?
We at Techdesigno will run a test on your website and give you a report about how your company is performing in an online search with the major search engines like Google.