Written by John Mitrano

Published: 08 July 2017

• seo - Search Engine Marketing

Is SEO a Top Secret Process that can only be done by SEO Specialists?

There are many people that feel intimidated and bewildered by the concept of Search Engine Optimization (SEO). Some think its all a secret that can only be conducted by highly technical people or programmers. Some think all SEO activities need to be done by SEO experts and specialists. SEO can certainly appear confusing and impossible for the common person to do. This is merely a misnomer. This is simply inaccurate and wrong! There are many types of online activities that can be simply done by any non-technicial person. Let's list some of these activities that you can consider doing on your own.

5 Ways to Improve your SEO by Yourself:

1) Write an Article. You can write an article and publish it on your own website, or your own online properties, or submit it to a third-party publication. Articles written today are most desirable if they are short and sweet. You do not have to think that you have to write a 10-page thesis on a topic or subject. 2-3 paragraphs are usually more than enough.

Read more: Is SEO a Top Secret Process that can only be done by SEO Specialists?

Written by John Mitrano

Published: 11 June 2017

Great Ways to Improve SEO for Your eCommerce Site

Any online business trying to sell products or merchandise knows how difficult it is to get to the top of the Search Engine Results Page (SERP). Managing product items, product descriptions, inventory, and customer service can be a daunting task, to say the least. Most online merchants focus on product creation or resale and spend most of their time preparing product information and pricing for their online store. Then, who is going to take care of the digital marketing or SEO aspects of these online items? Unfortunately, the SEO aspects of an online store is probably equally important, if not, more important to selling than anything else because if a prospect cannot find your items through a Google Search criteria using keywords or keyword expressions, then, they will never find your products or merchandise to even give it a thought for purchase. SEO for a non-ecommerce site is laborious in and of itself, but most pundits and business owners know this. However, what these pundits are saying is that conducting SEO on an ecommerce website because an even more challenging process. But, there are tools and techniques that can be implemented in the event a business owner wishes to do all of this SEO work themselves and if the business owner knows programming, such as HTML5, CSS3, Javascripting, and other languages of the web, then, they can certainly accomplish this work themselves, providing they also have the time and inclination to do so.

Read more: Great Ways to Improve SEO for Your eCommerce Site

Written by John Mitrano

Published: 12 May 2017

• seo - Search Engine Marketing

Can One-on-One Digital Marketing be Automated? ...You bet!

Personalized One-on-One direct marketing has been touted for years as being a viable and effect marketing strategy. By personalizing your marketing your marketing message directly provides for a very relevant and powerful way to talk to your customers. Just like you would when having a one-on-one conversation with them at a social event or at the local coffee house. The problem is that it can be a very time consumer method unless you can find efficient ways of doing it. Digital marketing automation is one method that can help you stay connected to your customers without repeating or duplicating your work or marketing message.