- Written by Erik Perks
Improve the Speed of Your Website: 6 Tips to Rank Higher in Google Search
You may use this free tool online to check the speed and performance of your website. Visit Pagespeed to test your website.In today's digital online marketing landscape, a slow or sluggish website can really be damaging for the user experience and search engine rankings. Users prefer and expect websites to load quickly and can get frustrated if it doesn’t. Most importantly, search engines favor faster websites. To stay ahead of the digital marketing competition, optimizing your website for speed and performance is crucial. In this article, we'll explore some important tips to speed up the performance of your website and keep your visitors engaged.
1. Optimize Images for Business Websites
One fundamentally important tip to keep in mind is making sure to optimize your images for the web. Large image files are one of the main culprits behind slow-loading websites. It’s important to make sure to not hurt the quality of the image when compressing, optimizing and resizing images. A great image format to use when saving for the web is a WebP format. This format offers high quality for a smaller file size for images.
2. Optimize Your Business Website With HTTP Requests
Each element on a web page, such as images, scripts, and stylesheets, requires a separate HTTP request. A good way to help speed up your website is to minimize these requests by combining multiple files into one. This will help reduce the overall number of requests. The way to do that is using tools like browser developer tools or online services to optimize your site's HTTP requests.
3. Enable Browser Caching for Your Business Website
Another important tip is to enable browser caching. Browser caching allows a user's browser to store copies of your site's pages and images locally. What this does is that the user’s browser can load these elements from the local cache rather than downloading them again whenever they return to your website. Configure the settings for your server. For returning visitors, improving load times can be done by setting appropriate cache headers.
Read more: Improve the Speed of Your Website: 6 Tips to Rank Higher in Google Search
- Written by Andrew Arce
Exploring Effective Online Marketing Strategies for Businesses in Essex County, NJ
Conducting Digital Online Marketing to your core audience is the most effective way to drive sales and conversions for your Business
In today’s rapidly evolving digital landscape, establishing a robust online presence is crucial for businesses seeking growth and success. With the vast reach and influence of the internet, businesses can leverage various online marketing strategies to connect with their target audience, build brand awareness, and drive sales. There are 8 effective ways businesses can market themselves online and help build brand awareness in Essex County, NJ.
Search Engine Optimization (SEO) for Essex County, NJ
One of the fundamental pillars of online marketing is Search Engine Optimization (SEO). Businesses can optimize their websites to rank higher in search engine results, making it easier for potential customers to discover them. As an example, when customers search “best pizzeria near me” pizzeria’s want their restaurant to show up first, instead of their competition. In essence, this is the key goal of SEO. By incorporating relevant keywords, creating high-quality content, and optimizing website structure, businesses can enhance their visibility and attract organic traffic to their business in Essex County, NJ without the need for paid advertising.
Read more: Exploring Effective Online Marketing Strategies for Businesses in Essex County, NJ
- Written by John Mitrano
Google's New Email Rules are Now Mandatory for Email Marketing Professionals & for Online Digital Marketing Activities
Digital Online Marketing activities are an ever-evolving and changing landscape. Stay informed about Using Email Messaging.
Digital Online Communications and online digital marketing activities are an ever-evolving and changing landscape. Email still remains an important communication tool for personal and professional interactions. Google initially deemed these rules or new email standards as "Best Practices" in email messaging and online marketing. But, starting this month, these new rules must be followed or there will be consequences. Which for those email senders that don't follow these new rules and guidelines are at risk of having their emails go directly to the spam folder or blocked altogether.
So, starting in this month of February 2024, Google and Yahoo, two giants in the email service provider world (ESP's), have recently implemented new mandatory rules for all email senders. The purpose of these new rules are to allow users of email correspondences to have a better user-experience (UX), increase security, and streamline the control and management of email hosted inboxes.
In this article, we'll delve into these new rules and review past rules to better understand the key updates from both Google and Yahoo. I will be outlining what online marketing professionals and email senders need to know to ensure compliance and maintain a continued way of conducting effective communications when using email. Frankly speaking. It would be counter-productive and inefficient to put in the labor and time to prepare, manage, and send out an email if recepients and email subscribers who expect your email messages do not receive them. Let's explore the advantages and benefits of why these email rules will be helpful in the long run for digital online marketers.
Read more: How to Implement Google's New Email Rules which are Now Mandatory for Online Marketers
- Written by Erik Perks
The Benefits of Acquiring Google's Certification for Digital Online Marketing
There have been several members of the Techdesigno team that have recently completed Google’s Digital Marketing Certification Program. We believe this certification is very important here at Techdesigno as it helps us better service our website clients. Google’s Digital Marketing Certification also allows our SEO specialists to conduct more effective online marketing for local businesses in places like West Orange, NJ and the Essex County, NJ area. The benefits of acquiring this certification allows for the advancement of knowledge in the areas of SEO, SEM, social media and online marketing allows us to better serve our clients. This further advances our capabilities as a team in supporting public relations (PR), online publicity, promotions, and online marketing.
Some of the benefits of taking Google's Digital Marketing Certification program is that you will learn the fundamentals of digital marketing, engage customers through digital marketing, measure marketing performance through analytics, and grow customer loyalty. All of these are important for online marketing when servicing your business or clients. It was a no-brainer for the creative SEO team to take the course and advance their knowledge of the fundamentals of digital marketing. After attaining the knowledge through the Digital Marketing Certification Program, we all became better SEO specialists at online marketers to better help out clients here at Techdesigno.
Read more: The Benefits of Acquiring Google's Certification for Digital Online Marketing
- Written by Andrew Arce
Maximizing Business Reach in Essex County, NJ: The Power of Google AdWords
Client User Case Study: Dog breeder asked for help selling her litter of puppies. Google Adwords helps reach buyers and gets 3 puppies sold within a 3 week period.
The online marketplace is vast and dynamic. Due to heavy amounts of competition for attention nowadays, businesses need strategic tools to stand out and reach their target audience effectively. Google AdWords emerges as a powerful ally in this endeavor, offering a myriad of benefits that can significantly enhance a business's visibility, customer engagement, and overall success. This article will explore the advantages of using Google Adwords to help further your business in Essex County, NJ.
1. Targeted Advertising in Essex County, NJ
Google AdWords allows businesses to display their advertisements to users actively searching for relevant products or services and also allows you to select which areas these Ads will show up. This targeted approach ensures that your ads are shown to an audience genuinely interested in what you offer, increasing the likelihood of attracting potential customers. Especially if they are local to areas like Essex County, NJ. Through the use of carefully selected keywords, and locations, businesses can tailor their ad campaigns to align with the specific needs and preferences of their target demographics.
2. Cost-Effective Marketing on Google AdWords
One of the key advantages of Google AdWords is its cost-effectiveness. Unlike traditional advertising methods, AdWords operates on a pay-per-click (PPC) model, meaning businesses only pay when users click on their ads. This ensures that marketing budgets are utilized efficiently, as funds are directed towards actual engagement rather than mere exposure. This is beneficial due to the additional flexibility of setting your own budget. New start-up businesses in Essex County, NJ typically have a limited budget to utilize. This makes setting a budget for Ad Campaigns a great thing. It ensures that you don’t exceed what you're willing to pay. Additionally, Google AdWords provides tools to set daily or monthly spending limits, giving businesses full control over their advertising expenses.
Read more: Maximizing Business Reach in Essex County, NJ: The Power of Google AdWords