- Written by Prin Dumas Sielski
Why You Should Embrace Social Media And Why It Is Important To Raising Brand Awareness For Your NJ Business
When it comes to Social Media, everyone who has a mobile phone has used some form of it. Whether its sharing Photos via Instagram to sharing Video on YouTube, the vast majority of people have used a form of Social Media to connect with others and stay in contact with each other. So why is this important to your business? This is important because most people like to spend some of their free time on social media. This means that when they’re online, you have an opportunity to grab their attention. Given the advancement of technology, most people carry what is essentially a portable computer. This means that when individuals have a few moments to spare, they usually take out their portable device and begin to browse the web. Social Media is a powerful tool for businesses to utilize as it can bring awareness to your brand.
When you browse any social media platforms like Facebook or Instagram, haven’t you noticed that there are a number of businesses that post content that is entertaining or educational? That is because those businesses know that people love to view entertainment during their downtime. They don’t want to see companies constantly trying to shove things in their face to try and sell stuff. Individuals like to watch interesting videos or photos that are out of the ordinary.
So, now that we have established why Social Media is important for your business. Lets list some of the best types of posts that can help you raise brand awareness:
- Written by Andrew Arce
Contractor Business Located In West Orange NJ Gets WordPress Website Training
When it comes to building an effective WordPress website, some important things have to be taken into consideration. One of those considerations is building a site that is relatively straightforward to make updates on. One of the worst things you could do is create a website that is convoluted and out right difficult to make substantial and meaningful updates on. WordPress provides many tools to make updating a website unchallenging. This means that when clients request access to make their own website updates, we can provide the tools, knowledge and strategies necessary to make their updates less of a headache and make their lives just a bit easier.
Clients can request WordPress training as an addition to their new site. Some benefits to updating your own site include:
- Free updates done by you
- Instant updates when needed
- Control over when updates are made
- The ability to keep your content fresh
- Adding new content based on demand
- Adding new photos to galleries
Read more: Contractor Business Located In West Orange NJ Gets WordPress Website Training
- Written by John Mitrano
5 Ways to Manage SPAM for your Business Website located in Essex County, NJ
Behind every great business is great customer service. No matter the size of your company, big or small, you want to be able to rely on your mail services to successfully reach your clients. SMTP ensures just that, making it a core part of every business’s infrastructure.
How Does SMTP Work?
Simple Mail Transfer Protocol, or SMTP, is a system that allows your business to send out bulk emails with a high level of security and credibility. This is achieved by using a custom mailing “From” name that’s linked to your domain to send and receive emails. Setting up your website with online webforms using SMTP allows for quick and seamless communication between your business and potential customers, moving them along faster on the path to becoming full-fledged clients.
What are the Benefits of SMTP?
It’s amazing how just setting up one Google Workspace or Microsoft Outlook account with SMTP has countless benefits. Here are just a few:
Read more: 5 Ways to Manage SPAM for your Business Website located in Essex County, NJ
- Written by John Mitrano
What is Graphic Design & is it Important for Businesses in Essex County, NJ?
Today graphic design is everywhere we look. Graphics are a part of our life from bulletin boards to magazines to websites and photos we look at daily. There are different types of categories for graphic design which include:
● Brand Identity
● Logo Design
● Web and mobile Design
● Layout and print design
The main purpose of Graphic design is to communicate. Visual communication is an important part of Graphic design which uses typography, images and colors which helps show certain ideas and messages. Photography, illustration, motion graphics combined together helps make designs more appealing which can also help grab the attention of the viewers and by bringing them into a business it helps with bringing more sales and opens new avenues of a business.
Graphic design started all the way back to 15,000 BC with visual communications originating within the Lascaux Caves in the South part of France. Most common Graphic Design styles that are used in most businesses today are:
Read more: What is graphic design and is it important for businesses in Essex County, New Jersey?
- Written by John Mitrano
5 Local Digital Marketing Tips for Essex County, NJ Business Owners
Are you looking for ways to market your business locally in let’s say West Orange, NJ, Livingston, NJ, Montclair, NJ, or Millburn, NJ? These local towns can all be geo-targeted in Essex County, NJ. Here are the 5 key local digital marketing tips that will show you how to do just that.
Local digital marketing is an effective way to promote your business in your community. It’s also a great way to connect with customers and build relationships.
1) Start with a Good Website & Integrate a Blog Platform
A website is the first place people go when they need services or products from your business. If you don’t have one yet, start by creating a free website using WordPress.com or WIX.com. You can use your existing domain name or purchase a new one through Google Domains. Once you have a website up and running, make sure to add an HTML and XML sitemap, as well as a visual map using Google Maps, so visitors can find your physical location, if you have one. Even if you don’t have a storefront, or office, you can still setup a Google Map but hide the physical address if it is your home and another undisclosed location that you prefer to keep private.
Read more: 5 Local Digital Marketing Tips for Essex County, NJ Business Owners