- Written by John Mitrano
How Important is it to Create Your Google Business Profile (a.k.a.- GMB) Listing?
First off, it is pretty obvious that most of us are using our smartphones to find products, services, and local businesses to serve us better. Statistics have shown that 81% of all Americans have a smartphone and therefore, have learned how to search using the Internet on their smartphones according to a recent Pew Research Center study. You can simply determine the importance for businesses to be able to show up on search using a smartphone simply by looking at the way you yourself use your smartphone when in need of help to find a destination on a map, a service, product or seeking to find a business.
For those of you who own a business, you know that you are told many times by marketing specialists and experts the importance of having your company represented online on various business directories and listings. There are many key business listings that will certainly improve your presence and visibility online especially when a potential customer is searching for you or your company through online search.
So, you may ask, why is taking advantage of the Google My Business (GMB) page so important to my business when there are probably a hundred or more third-party directory listings online for businesses to utilize? Well, we’re not saying that these other third-party directory listings are less important because they may be just as important depending on your target market, target audience, and your online marketing plan. However, since Google's search engine processes 2 trillion searches per day in 2020. It goes to show that any searches conducted through Google's Search Engine is extremely important. Furthermore, since Google's Search Engine is considered the "king of search", it also is important to note that when you conduct a search on Google;s Search Engine, Google favors its own search engine algorithm and related properties. What this means is that after conducting a keyword search, Google"s Search Engine will return as part of their search engine results page (SERP) three (3) display boxes of the top ranking companies for that particular search query, according to Google’s search algorithm. Getting your company’s GMB page to appear at one of these top 3 spots is crucial in getting visibility and new customers. These top 3 display spots are what is called Google’s Local 3-Pack.
Read more: How Important is it to Create Your Google My Business (GMB) Listing?
- Written by John Mitrano
The Health & Safety of Our West Orange & Essex County Community are of Primary Concern.
Dear Friends, As you know we are going through a time of uncertainty and caution with regard to the novel coronavirus (Covid-19).
At Techdesigno, the health and safety of our clients and community are of primary concern. We are committed to continuing to provide the highest levels of personal service, yet we understand that an in-person meeting is not a comfortable or not always a safe option for many at this time.
We have decided to suspend onsite meetings beginning March 17th through March 30th as a first step and precautionary measure to reduce the exposure and spread of this virus.
We are happy to consult via phone or through an online meeting option. If you are not familiar with online meeting options, we can provide training to help you understand it and get set up.
Techdesigno technicians are also on hand to provide remote training if you need to become proficient in conducting business in other areas of your life. We will be working in our office sporadically for the next two weeks.
As always, should you have any comments or questions, please do not hesitate to contact me. Feel free to email us at CONTACT US HERE or call 973-736-7973 to set up a phone consult and we will reply promptly.
With all best wishes for your continued safety and good health. Sincerely, John Mitrano
Read more: Health & Safety of Our West Orange & Essex County Community are of Primary Concern
- Written by Annmarie
Techdesigno Is Happy to be Business Partners with Staples of West Orange, NJ
When Techdesigno had an event at Staples in West Orange, NJ, they brought a little fun game with them to show the customers what they do. And, in this game, the customers could win for example a $50 Gift Certificate, answer a Trivia Question, get a Mug, Hershey Chocolate bar, a Free website and even win the Jackpot. And, by doing this we want to be able to help our customers that live in the area of Millburn, NJ and Essex County, NJ area to learn more about what can be done to improve online visibility and increase business.
We believe that here at Techdesigno in West Orange, NJ, it’s our job to help our clients get a great working web site or to do Online Marketing and even SEO. We also do conduct content creation such as blogging, article writing, social media posts, videography and photography to give your websites that successful look that it needs to boost engagement and getting more customers online.
Now, let’s talk more about Techdesigno:
Well to start, Techdesigno is a digital design company that was founded in 1995 by its owner John Mitrano. By being in West Orange, NJ at our new location at 59 Main Street, we love to specialize by working one-on-one with every small business owner to be able to help them to adapt and thereby grow by enhancing their online presence. We love how our clients have come to recognize us as a one-stop-shop for all their graphic design and technological needs, as we here at Techdesigno offer a full range of graphic design for both web and print design including:
• Web Development
• Design
• Graphic Design
• Photography
Read more: Techdesigno Is Happy to be Business Partners with Staples of West Orange, NJ
- Written by Annmarie
Happy Valentines Day from Techdesigno!
It’s that time again to think about that special person or persons that you love. Make this Valentine's Day extra wonderful this year. Please enjoy these Valentine's Day quotes in the spirit of love. Techdesigno knows that when it comes to Valentine's Day that it’s a day to celebrate love and to make sure that you enjoy a fantastic day.
"We're all a little weird, and life's a little weird. And when we find someone whose weirdness is compatible with ours, we join up with them and fall in mutual weirdness and call it love." — Dr. Seuss
"There is no remedy for love but to love more." — Henry David Thoreau
Techdesigno wishes all our clients a Happy Valentine's Day!
Artwork courtesy of PattiStren.com
- Written by Annmarie
Logo Design & Graphic Design for Florham Park & Essex County, NJ Area Businesses
It’s important that your brand reflects your company mission and image both online and in print. Techdesigno conducts logo and brand identity development along with graphic design and web design services to use either in print or on the web.
Logo design is a personal process that can take several revisions until it feels right. It’s important to discuss your vision and ideas in the beginning and then let the designers work their magic. A professionally designed brand will represent your business for years to come, attracting new leads and new business. Techdesigno designers work out the fine details of color palettes, typography and layout giving your company an effective edge over the competition.
Existing logos can be revamped to reflect a slick, modern look for any marketing communications material needed, whether it's a small postcard or an outdoor banner. Now, here are three (3) important things to know about logo design and development.
- What is the importance of a logo?
The most important thing to make a logo a great success is its wonderful meaning or even a nice message. Your logo should also be able to show your intent behind that stupendous design. And you want your customers to be able to see it as well.
Read more: Logo Design & Graphic Design for Florham Park & Essex County, NJ Area Businesses