- Written by Annmarie
Web Accessibility Solutions Available for ADA & WCAG Compliance in West Orange, NJ & Essex County, NJ
Imagine being visually impaired or worse, completely blind. You need to purchase something online at a website that you discovered through a search but only to find that the website does not allow for ADA accessibility for the blind or visually impaired. This means that the website has not been designed to be ADA website compliant (Americans with Disabilities Act). Therefore, you struggle and find it is impossible to navigate or use. You get frustrated and angry. And, you ultimately leave the website upon despair.
For those located in the West Orange, NJ and Essex County, NJ area that doesn’t know what ADA references in this context, it means Americans with Disabilities Act. The Americans with Disabilities Act became law in 1990. It is a civil rights law that makes it illegal to discriminate against people with disabilities. And, this applies to all areas of public life. Traditional, it originally was related to job locations, employment, transportation, public places, and communications. And, nowadays, with the proliferation of the Internet and the World Wide Web, it now also includes websites.
You might ask what constitutes or defines an ADA person. An ADA individual is a person who has a physical or mental impairment that substantially limits one or more major life activities.
So, there are 2 concerns that business owners are having regarding this ADA website accessibility issue. First, it helps businesses get more customers if they can serve a larger audience of potential people. And, secondarily, it is a major concern of law suits.
- Written by Annmarie
Happy Hanukkah from Techdesigno!
The Techdesigno Team wishes you, your family, and associates a Happy Hanukkah. We also wish that you stay safe and healthy during these difficult times. We know that we will be able to get through this together. Hope you enjoy the traditional 8-Day Celebration of the Festival of Lights. Here is a quote that may bring some joy to you.
“A candle is a small thing. But one candle can light another. And see how its own light increases, as a candle gives its flame to the other. You are such a light.” —Moshe Davis, Rabbi. Please have a sweet and safe Hanukkah - Hanukkah Sameach!
- Written by Annmarie
Techdesigno Celebrates its Twenty-Five Year Anniversary
Techdesigno and their digital online marketing team are celebrating their 25 years of servicing clients in the West Orange, NJ and Essex County, NJ community. They have participated in educational workshops and community events throughout their 25 years of existence. The Techdesigno team is always available to answer questions about graphic design, logo design, web design, SEO and SEM, social media, blogging, content creation, marketing, videography, and photography. Based in West Orange, NJ, Techdesigno initially focused on website design, as well as online marketing services for businesses or personal utilization, but began offering additional services as the world wide web and other digital services evolved.
Reminiscing on his many years in business, owner and founder, John Mitrano, stated, “It’s amazing to realize that it’s been 25 years since our doors opened as a digital design studio. Our initial focus was originally on graphic design, web design and later, online marketing. “It’s a milestone to be proud of especially as the current pandemic situation continues to place challenges on small businesses. We’d like to think that we played a small part by helping organizations with their online marketing activities and to boost their business by driving more sales. We’re in challenging times, but we are in it for the long run and are devoted to realizing a brighter future for all,” he notes. “I am also inspired by the tenacity and perseverance of our great team of diverse visual communicators, artists, writers, web designers, content creators, and social media marketers. We are always looking to work together in collaborative ways and to strive for customer-centric attitudes. I ultimately have to thank our clients who have trusted us with their creative projects throughout the years and I am highly grateful for the opportunity to serve and support our community.”
Read more: Techdesigno Celebrates it's Twenty-Five Year Anniversary
- Written by Annmarie
Online Marketing Agency Supports Black Business Month in West Orange, NJ
August is Black Business Month. It is a time to spotlight our Black Business Community. With care and encouragement, we strive to increase awareness of what our local Black businesses have to offer. On August 15, The West Orange Human Relations Commission (HRC) hosted a Bloc Party on Valley Road and Hazel Avenue in West Orange, New Jersey. Wearing masks and following social distancing guidelines, residents of West Orange and neighboring towns ventured out to back Black Business owners, uplift the community, and strengthen the local economy.
Techdesigno supports Black Businesses and Black Business Month. They were one of the businesses that worked and presented at a table at the Bloc Party; Thanks to the West Orange Art Council. It was a wonderful opportunity for the community of West Orange to connect with diverse business owners and fellow entrepreneurs. According to the National Black Chamber of Commerce (NBCC), 80 percent of Black business owners say that because of their race, they face more obstacles getting their businesses rolling. Not to mention that 76 percent of Black business owners verbalized the negative impact COVID-19 had on their companies. But the good news is, according to the NBCC survey, 75 percent have seen an increase in business thanks to supporting the Black Lives Matter movement.
At the West Orange NJ Bloc Party, the Techdesigno team devoted their time to answer questions about the many services their company provides—web design, SEO and SEM, social media, blogging, content creation, marketing, videography, and photography, to name a few. Based in West Orange, NJ Techdesigno focuses on website design, as well as online marketing services for businesses or personal utilization.
Businesses seek Techdesigno services to help evaluate their website presence, website traffic, and website performance. The Google Performance Test illustrates how fast and effective your website runs. Monitoring and correcting third party online directory listings can improve Google rankings so that Techdesigno can help you drive more traffic to your company’s website.
Read more: Online Marketing Agency Supports Black Business Month in West Orange, NJ
- Written by Annmarie
2 SEO Strategies That Have Helped Our Clients in Montclair, NJ
Techdesigno in West Orange, NJ knows that the past few months have been devastating to all business owners in Montclair, NJ. With the governor requiring closures for many industries, it is clear that businesses will need to pivot quickly to find new ways to provide services and goods to their customers. Almost every type of local business will face huge challenges as they try to avoid layoffs and meet basic operational expenses like rent, payroll, and even inventory. We do know that small businesses across the state of New Jersey will lose tens of millions of dollars as a result of the pandemic.
Albert Einstein once said, “In the middle of every difficulty lies opportunity.” We’ve seen evidence of this recently. There are some business owners that we're able to think outside of the box and respond quickly to current circumstances. These are the businesses that have been able to meet the needs of past and potential customers and actually expand their businesses.
Here are two (2) things you can do that may change these challenges into opportunities.
1. Take the pulse of your digital content like websites; social media page and online directory listings to make sure that your customers know when and how you can serve them:
Read more: 2 SEO Strategies That Have Helped Our Clients in Montclair, NJ